August is designated as a time to recognize and celebrate Farmers’ Markets on a national level. The Portales Farmers Market, which commenced operations in 1995, continues to thrive three decades later. As members of the Portales Farmers Market, we wish to highlight aspects of the history and heritage associated with vegetable farming and markets in Roosevelt County. Key individuals involved in establishing the market include local growers C.M. Baker, Larry and Margie Plummer, and County Extension Agent Floyd McAlister.
The City of Portales, led by Mayor Don Davis, designated the former fire station property at First Street and Avenue B as the site for the Portales Farmer’s Market. With financial support from grants and beautification programs, the city added brick planters, planted trees, and installed signage to establish the area as the permanent market location. Local growers and customers were welcomed to the downtown area twice weekly to sell produce through the newly established market. Many residents attended every market, not only to purchase delicious fresh produce, but to visit with old and new neighbors.
The market has seen many changes in 30 years. Different vendors and tons of produce have passed through the Portales Farmers Market. Programs to help feed children and seniors have been added. Bakery items, eggs and unique veggies have found their way into the market. One thing remains unchanged, these regular market gatherings continue to foster a sense of fellowship and provide ongoing access to quality, locally sourced produce in the heart of downtown Portales.
The current vendors at the Portales Farmer’s Market uphold the longstanding tradition of vegetable farming in this region. Many of our members represent multiple generations of Roosevelt County farmers. We welcome the opportunity to introduce ourselves and share aspects of our individual backgrounds.
My name is Suzanne Visser. With our grandsons' births, our family now spans seven generations in Roosevelt County. Hugh Jacob Mathis settled in Portales in the early 1900s. His son, Brice Mathis – my great uncle- became well known in the Portales area for his contributions to vegetable farming over several decades. He is frequently remembered for his generosity, permitting widows and those experiencing hardship to glean from his fields, thereby providing vital sustenance to those in need prior to the development of government assistance programs.
Growing up, my parents farmed vegetables and sold eggs locally, sparking my interest in gardening. My first job as a teenager was planting sweet potatoes for Newberry Farms. After years away from farming, I returned to agriculture in 2018 when I married a Dutch dairyman.
Chris relocated to Portales and established E&C Dairy (later known as Parkland Dairy) in 1989. With access to acreage, he quickly developed a love for growing and harvesting his own forages. He retired from the dairy industry in 2021, and together we created Bethel Boer Farm Stand. The name Bethel Boer derives from our location in what was once Bethel, New Mexico, and the Dutch word “Boer,” meaning “farmer.” Thus, Chris is known as “the Dutch farmer at Bethel.”
Since 2024, we have actively participated in local Farmer’s Markets. Bethel Boer is dedicated to promoting sustainable, community-oriented vegetable cultivation through the implementation of controlled environment agriculture (CEA) and targeted drip irrigation techniques, supporting regional water conservation initiatives.
Rick Ledbetter has benefited from a rich farming heritage, having worked alongside both his father and grandfather. The name Z-7 Farms originates from his grandfather’s cattle brand, symbolizing the family’s commitment to agricultural excellence. With over five decades of farming experience, Rick has cultivated a diverse range of crops including peanuts, potatoes, green beans, peas, cotton, forages, and carrots for color extraction; however, green chili remains his principal crop. His wife, Evelyn, has provided support throughout their forty-one years together on the farm. Ledbetter’s green chili enjoys a strong reputation in Eastern New Mexico and West Texas and is distributed across various states. His distinctive “I Got Roasted by Ledbetter Chili” logo has been a prominent feature at Farmer’s Markets in Clovis and Portales for two decades, attracting numerous customers seeking freshly roasted chili.
Tim relocated from the Midwest to Portales four years ago, bringing with him a distinctive skill set. He cultivates 12 varieties of microgreens indoors using non-GMO seeds, harvesting them each week. These fresh greens are available at the Portales Thursday Market and the Saturday Morning Clovis Farmer’s Market.
For those unfamiliar, “microgreens” are vegetables and herb plants grown for only 8-12 days; unlike sprouts, they are cut above the root, typically as their second set of leaves emerges. Rich in vitamins, nutrients, and antioxidants—often in concentrations exceeding those found in mature plants—microgreens can be used independently or as an addition to salads, wraps, cold dishes, and stir fry recipes. Microgreens by Tim are carefully packaged and ready for immediate consumption, making it easy to incorporate beneficial nutrients into your diet.
MTA is an acronym for Mark & Tomie Anthony. Mark wanted to garden all his life but growing up in Elida the lack of water and topsoil prevented it. Mark’s great grandfather homesteaded south of Elida in 1902; the property is still in the family.
In 1990, Mark's employment with the John Deere dealership prompted a move from Clovis to Muleshoe, where he was permitted to cultivate a garden on the dealership property. The harvest was generously shared among colleagues, family members, and several senior residents of Muleshoe. In 2016, Tomie became involved and actively participated in gardening activities. Following a change in ownership at the dealership in 2017, Mark accepted an offer to return to Clovis.
The Anthony’s purchased a ten-acre property in Clovis and started a garden in 2018 continuing their tradition of distributing produce as they had in Muleshoe. Subsequently, the idea of selling at the local farmer’s market arose. During the pandemic-related closure of Mother’s Day Out daycare in 2020, Tomie assumed responsibility for sales at the Clovis Farmers Market. Mark remained employed with John Deere, meeting Tomie at the market after work on Tuesdays and attending Saturday markets.
In April 2022, Mark opted for early retirement to dedicate himself fully to managing the garden. His cousins, Dink and Susan Looney also began assisting with both gardening and farmers’ market operations. Their collective efforts have been instrumental to the success of these initiatives.
MTA Farms has approximately 1.25 acres of garden space and cultivates a wide variety of plants. The farm includes a 30x96 hoop house and uses drip irrigation to efficiently distribute water. A beehive was added last year with the aim of learning about beekeeping and supporting pollination in the garden. If this initiative proves successful, additional beehives may be introduced and honey harvesting considered.
My name is Natalie Michael. I came to New Mexico for a vacation to visit my now husband Alan in 2011 and never left! In 2013 Alan and I were introduced to foster care. We became foster parents and quickly grew as a family. Eventually we ended up adopting seven amazing children to complete our family. Having so many people to cook for was a big reason for me to improve my skills in the kitchen. I found a real love for cooking and that I was pretty good at baking. Over the years, I went from a CNA to a stay-at-home mom. I really love the life we built, and Roosevelt County was a perfect place to raise all my beautiful kids. I started my farmers market journey this year and really enjoy it! I love being able to share my love for baking with the community. As with everything in my life it was all God’s timing, and I look forward to seeing where this new journey takes me!
Our family has a long-standing tradition of farming in Roosevelt County, with our grandparents and parents having established deep agricultural roots in the region. Both we and subsequent generations have grown up immersed in farm life. In the early 1990s, we expanded our produce acreage significantly, initially lacking a defined marketing strategy. This led us to begin selling at the Clovis Farmer’s Market. Following further research and collaboration among interested participants, the Portales Farmer’s Market was established in 1995. This development marked the start of operating four markets weekly from July through October. Over the years, our cultivation efforts have ranged from two to thirty acres.
In the mid-2000s, we acquired the Melrose Fruit Market from Ruby Stephenson. By 2012, we relocated our garden operations to “Turnbough’s Corner” at the intersection of Highway 70 and Roosevelt Roads 3 & P. Revitalizing this location after several years of vacancy required substantial effort to prepare both the land and store for business.
Initially, we intended to maintain both Melrose and Portales locations; however, the logistics of transporting produce multiple times per week proved challenging. Thus, since 2016, we have operated exclusively at the Portales site. Our operations now include an onsite farm store, a greenhouse for spring bedding plants, thirty acres dedicated to vegetables, and participation in four farmers’ markets each week. As owners of The Veggie Shack, Margie Plummer and Mark Balko sincerely appreciate the support of our customers and the friendships formed over the years. We look forward to continuing to serve the community for many more years to come (but probably not 30 more).
Margie Plummer is the Market Manager for Roosevelt and Curry County Farmer’s Market. The Portales Market board consists of Rick Ledbetter, Mark Balko, and Chris Visser. For information about participating in the Farmer’s Market or for any inquiries, contact can be made with any of these individuals.
We are aware that some individuals may feel disappointed about not being able to sell crafts and similar items at the Portales Farmer’s Market. We would like to take this opportunity to clarify any potential misunderstandings regarding this matter. While the region offers numerous valuable opportunities for local artisans to market their products, the focus of the Portales Farmer’s Market is distinct. In accordance with recommendations from the New Mexico Farmer’s Market Association and our own local bylaws, the Portales Farmer’s Market is committed to prioritizing locally grown produce and baked goods.
To be eligible for sale at the Market, items other than baked goods, eggs, fruits & vegetables must consist of at least 75% of locally sourced ingredients (for example - goat soap made from milk produced by your own goats). This policy supports the Market’s mission to provide a unique platform where local farmers can engage directly with the community and offer access to fresh, local products. Furthermore, adherence to these guidelines enables participation in programs such as the Senior Farmer’s Market, WIC, and SNAP/Double Up, ensuring broader benefits for both vendors and customers.
We cordially invite you to visit and support locally grown New Mexico produce at the Farmer’s Market, held on Mondays and Thursdays starting at 5:00 pm. The market is located at the corner of First Street and Avenue B in Portales.